Sunday, May 7, 2017

Flashback 2008 - Lance Van Auken Promoted to Vice President of Communications at Little League International

Lance Van Auken
(Courtesy of Little League Baseball)
WILLIAMSPORT, Pa. – Lance Van Auken, formerly Little League International Senior Communications Executive, has been promoted to Vice President of Communications, it was announced today by Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball.

“Time and again, Lance has demonstrated the ability to craft and convey Little League’s message, while continuing to accept broader responsibilities,” Mr. Keener said. “Lance’s experience and expertise coupled with his genuine respect for the Little League program make him a valuable asset to our organization. This promotion is in recognition of his fine work, and appreciation for his willingness to accept all tasks and challenges with equal enthusiasm.”

A sports writer for 11 years in Florida, five years with the Tampa Tribune and six with the Clearwater Sun, Mr. Van Auken became Little League’s Assistant Director at the Southern Region Headquarters in St. Petersburg, Fla., in 1993. He moved to Pennsylvania in 1996 to become Director of Publications and Media Relations at Little League International.

After playing at Cross Bayou Little League in Largo, Fla., from age 7 to 18, Mr. Van Auken was a Little League volunteer for 25 years. He has served as a manager, coach, local league vice president, and umpire. He umpired in the 1992 Little League Baseball World Series.

“Little League has been a significant part of my life for more than 40 consecutive years,” Mr. Van Auken said. “One of my goals is to use that experience to ensure Little League’s volunteers, our greatest resource, are well-informed and well-trained. That, in turn, results in a more beneficial experience for Little Leaguers.”

At Little League International, he oversees the Publications Department, Printing Department, Media Relations Department, Public Relations Department, the Peter J. McGovern Little League Museum, and content on Little League’s Internet site (

Mr. Van Auken received his journalism training at St. Petersburg Junior College and the U.S. Department of Defense Information School in Indianapolis. He served 12 years in the U.S. Army Reserve as a Military Policeman and Journalist.

Mr. Van Auken lives in South Williamsport with his wife, Robin. They have two children: Lance (27) and Sarah (23).

Little League Baseball and Softball is the world’s largest organized youth sports program, with nearly 2.6 million players, and one million adult volunteers in every U.S. state and scores of other countries.

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