Thursday, June 15, 2017

Russell Athletic and Little League® Unveil 2017 Little League® World Series Jersey Designs

Courtesy of Little League Baseball and Softball
Jersey announcement kicks off National Little League Week June 12-18
Bowling Green, Ky. (June 12, 2017) – Russell Athletic and Little League® today unveil the jersey designs to be worn during the 2017 Little League® World Series tournaments. The announcement comes at the start of National Little League Week, June 12-18, when Little League announces this year’s Little League Baseball® World Series schedule and first-round pairings.

This year’s jersey features a dynamic, high-energy design, giving the illusion of movement across the garment in a tonal, abstract pattern that has become a very popular style amongst today’s athletes. Additionally, the intricate design takes advantage of modern fabric-making technology beyond what was possible with traditional wool or polyester jerseys.

Russell Athletic is once again outfitting all U.S. and International regional teams competing in this year’s seven Little League® Baseball and Softball World Series tournaments, a partnership lasting more than thirty years. Each of the regions will sport a custom design with unique color schemes, in keeping with Little League’s rich tradition and heritage.

Fans can show their team pride by purchasing replica jerseys and apparel in their favorite regional design. Jerseys are sold online through the Little League Official Store.

“Russell Athletic has been a long-time partner with Little League and congratulates all players, both in the U.S. and Internationally, on a great season,” said Matt Murphy, Senior Vice President Marketing, Russell Athletic. “We are honored to once again supply all teams at this year’s Little League World Series with best-in-class uniforms to represent the athletes from each region.”

In keeping with the forward-thinking design, the fabric itself is high-tech. Players benefit from the breathable, flexible and durable uniforms thanks to a decoration method called sublimation, which infuses printed elements into the fabric itself. The jerseys worn in the Little League World Series use the same performance and durability technology seen in Russell Athletic’s college and professional team uniforms.

“Each year, at the Little League Baseball and Softball World Series tournaments, boys and girls from around the world get the opportunity to showcase their sportsmanship and skills, while wearing the coolest, most innovative uniforms,” said Liz DiLullo Brown, Little League Vice President of Marketing and Communications. “Little League International is grateful for our 30-plus-year friendship with Russell Athletic and their continued support of the Little League program, which provide uniforms to more than 1,000 of athletes in seven Little League tournaments.”

Uniform Details

  • Exclusive style for the 2017 Little League World Series events
  • Adult and youth replica jerseys available for general public purchase
  • Lightweight, breathable stretch fabric used by many college and professional baseball teams
  • Fully sublimated decoration keeps jersey lighter and more breathable to enhance player performance
  • Dynamic, high-energy design
  • Custom back neck imprinting to commemorate the 2017 Little League World Series
  • Custom Little League custom tag featuring the Little League motto, “Character, Courage and Loyalty”

Performance Undershirt:

  • Performance undershirt made with Dri-Power® moisture-wicking fabric
  • ¾ length sleeves
  • Fully sublimated design to match jersey

Russell Athletic will also provide uniforms for all Little League Baseball and Softball World Series events. Each division will sport the same uniform styles.

The additional events include:
Senior League Baseball World Series (13 to 16-year-old)
July 29 to Aug. 5 – Easley, S.C. (Easley Recreation Complex)
Junior League Softball World Series (12 to 14-year-old)
July 30 to Aug. 5 – Kirkland, Wash. (Everest Park)
Intermediate League (50/70) Baseball World Series (11 to 13-year-old)
July 30 to Aug. 6 – Livermore, Calif. (Max Baer Park)
Senior League Softball World Series (13 to 16-year-old)
July 31 to Aug. 6 – Lower Sussex, Del. (Lower Sussex Little League Complex)
Little League Softball® World Series (10 to 12-year-old)
Aug. 9 to Aug. 16 – Portland, Ore. (Alpenrose Stadium)
Junior League Baseball World Series (13 to 14-year-old)
Aug. 13 to Aug. 20 – Taylor, Mich. (Heritage Park)

Tournament season concludes with the Little League Baseball® World Series Championship Game on Sunday, Aug. 27 in South Williamsport, Pa.


For more than 100 years, Russell Brands, LLC, has supplied America’s athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of apparel and team uniforms at the high school, college and professional levels. Russell’s collegiate licensed products and athletic wear are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores. For more information, please visit, Facebook and Twitter.

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